![]() This more or less describes the concept of integrated marketing.īut more than asking “What is an integrated marketing campaign?”, the question that marketers should be asking themselves is, “Can integrated marketing be done right?”Īlas, the answer to the latter is tied to the former. What is an Integrated Marketing Campaign?Īristotle had rightly said that the whole is more than the sum of its parts, especially when it’s done right. So without further ado, let’s deep-dive into the world of integrated marketing. What more could a marketing enthusiast ask for? In this blog, not only are we going to tell you what a perfect integrated marketing campaign should look like, but also provide relevant examples to illustrate the point further. ![]() The essence of Integrated Marketing campaign lies in the fact that despite the cross-platform variance in execution, the coherence of the message is retained all throughout. Marketing leaders are 1.5 times likely to go for Integrated Marketing. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg.
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